PERTH, AUS — Virtual Gaming Worlds (VGW) is excited to announce a partnership for its Chumba Casino brand with Emmy-Winning television host, radio personality, mega producer and philanthropist Ryan Seacrest, opening up a range of new, captivating marketing opportunities.

Beginning December 2023, the 12-month partnership will see Chumba use Ryan across all marketing channels, including during the popular football season this northern hemisphere winter.

Ryan has produced and co-hosted some of the biggest shows in the US, including American Idol, “Live with Kelly and Ryan”, “American Top 40 with Ryan Seacrest”, “On Air with Ryan Seacrest” and “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest.”

“Who doesn’t love games? I’m now excited to announce my partnership with Chumba to bring the fun home all year long, making it accessible and easy to all,” said Ryan.

The partnership is one of VGW’s biggest marketing initiatives involving celebrities and follows the Group’s recent successful Global Poker Celebrity Challenge for its Global Poker brand featuring basketball superstars Paul George and Karl-Anthony Towns, legendary athlete Michael Phelps, and master of beats, DJ Khaled.

“We were really pleased with how the GP Celebrity Challenge was received and equally excited about working with Ryan, which marks Chumba’s most notable partnership with a celebrity to date,” said David Lyons, General Manager of Chumba Casino and Global Poker.

“Ryan’s not only obviously incredibly talented but has broad recognition and traits that align with our brand. I don’t want to give too much away, but we have some pretty cool plans in this space across all our brands going forward, which will enhance our spend efficiency and overall marketing strategy.”